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Research from our trailers for our genre had showed us that we needed to look into different institutions and choose one that best fits our trailer. We had wanted an institution to fit into the conventions of our media product. There had been many institutions that we had gathered both Conglomerate and Independent, we had automatically rejected the companies associated with other productions for example the 'Happy Gilmour' production created by Adam Sandler would not be suitable for our media product as often his institution is often related to films and trailers with romance and comedy elements, which would not be suitable for our thriller genre as it would give a mixed message to our We have chosen to look into these 5 institutions, research into them further and come up with a final decision for our final media product institution.
The Institutions we will be looking into will be:

Paramount

River Road

Summit Entertainment

Warner Bros Production

 and New Line Cinema

Paramount

 Paramount productions is a conglomerate company is successful with the movies they have been associated with successful movies such as Transformers, wolf of wall street, Noah and Star Trek. The genres are different from our media product however I would challenge with the conventions of other media products by choosing Paramount Pictures because they are successful and have been for many years, having a popular institutions incorporated into our media products would hook our target audience as they would associate Paramount pictures with a successful film and believe that our film from our trailer will be as successful as the others. Paramount is one the largest american production and has been founded in 1912. We had decided to look into Paramount Pictures because during our research into trailers, Paramount Pictures had come up numerous times. However after researching further into Paramount Picture we had realised that often the movies they choose are action/ adventure or animated. Nevertheless we are still considering to use Paramount for our media product.

River Road entertainment

Summit Entertainment

New Line Cinema

New Line Cinema is often associated with trailers of films supporting independent films and is an American film studio it is now an independent film studio and has merged with warner bro. When looking into New Line Cinema we had noticed that they have been in big cinema such as Nightmare on Elm Street, Friday the 13th, Final Destination and other films that fit into genre. As a group we had liked the layout of New Line Cinema, as compared to the new Warner Bro's Picture it is dull and dark and suitable for our genre. For example; our target audience may be confused as to why a warner bro production is appearing before a thriller genre. Although they are in line with the Warner Bro's we believe that this is the most suitable institution to use for our trailer. When deciding on the trailer we have decided that our final choice will other be Riverround Entertainment, New Line Cinema or Summit Productions. After discussing and researching amongst the group and using a focus group to ask our potential target market  and