Research into Trailer

In order to understand a trailer that is based on our genre- Documentary trailer. We decided to look at different trailers using different sources. We went on youtube to check the trailers and write about the information that we have found related to our genre and create a brain storm on it:

Billing Block

Billing Block of 'Slender'

We compared different billing blocks of each genre to check what stayed the same even if the genre was different we had realised that the institution and association was there because they are the creator of the movie for example; the institution is Loken Entertainment in association with Cousin media. The following information is the title put into quotation and 'Film' this lets us know that the Billing block is to do with the chosen film. Titles and names are the added to the billing block, if Lauren had done costume design then it would come up as costume design LAUREN BUTLER. There are then logos at the end and a COMING SOON in big font which shows us that this trailer is the type of trailer that the movie hasn't come up and right at the bottom is a website for the movie so if someone checks out the billing block at the end of the trailer and want to find out more information about it then they can visit the website at the bottom. The billing block can be longer but it will be the same layout.

Length

Length of Paranormal Activity

A typical length of a trailer can range up from 1 minute 50 seconds to 2 minutes. However teaser trailers are much more shorter because it does not show long cuts of the movie but quick cuts of different scenes of the movie. The length of the trailer depends on what type of trailer we will do, a theatrical or feature trailer will be longer in order to show our target audience the narrative clearly and create the tension of a trailer. There are also time for the institution and the production during the beginning of the trailer and then during the end of the trailer there is a billing block, the billing block is longer so the target market can read it, the billing block often lasts up to 30-40 seconds and a green screen rating card will last for another 50 second.  However when we were looking at the 'Catfish' Documentary or the 'Blair Witch Project' a thriller documentary, it had lasted up to 2 minutes because there were a lot of scenes to show in order to keep the target audience interested in the movie.

Image of the rating card

Titles

Title font from 'Paranormal Activity' trailer

The colour of the title often represents what the genre is, for example; this is the title shown at the end of the Paranormal activity trailer. As you can see the title if Red, this is a contrast from the black that is the background. However the colour evokes a mystery side or a dark mood which matches the genre of the movie. It would have not worked well if the colour of the title had been blue or yellow as often those colours are associated with happy bright feelings. The text does not look like a thriller/ horror font which you will find in most trailers however the effect of the trailer a fuzzy camera effect shows that it is a documentary.