Target Audience

Chosen Target Audience 

Young adults in a cinema

There are different target audiences that, as a group, we could use. However the genre we chose will fundamentally determine our target audience. If we decide that our genre for the trailer will be disney narrative then the target audience will be ultimately for family and target at children and the target audience that we do choose will mean that we will have to have certain conventions to fit the genre. As a group we had discussed the advantages and disadvantages of each target market and the genre that they are best fitted for and created a list, by doing a list it will allow us to see which target market have more pros and which market has more cons, the pros would be a better advantage for us in order for us to relate it to our trailer and get a higher mark. The list was an idea that we all came up with so it would be easier for us to choose from.
Whilst young children as a target market is an advantage because the movie would be family orientated meaning that there would be more of a target market we had decided that creating a narrative with target markets of our age would be suitable and easier to create as we are in the mindset of teenagers and the target market for it can choose whether they want to watch the film instead of being influence by their parents or adult. There had been many target audience that we could have chose from but we decided to create our questionnaire for this target market as we could hand them out and get a response very quickly.