Research on Target Audience for Magazine and Poster

The target audience for our magazine will differ from our movie poster. The text and features used in a magazine will determine the target audience that you want to come across. The language used in a magazine has to be chosen carefully in order for the target market to understand what is being said. For example; if the target market for the magazine is towards teenagers from 13-19 then the language used in the magazine should allow them to understand what is being said, so it should not be as literal like 'the guardian' newspaper. When we create our magazine we would have to be careful on the types of features that we would have to use on our magazine, the colours that we would use relating on the genre and the other subheadings that will link into our magazine that would capture our target markets interests. As shown from our secondary research, my group had gone through different types of magazine for each target market. Whilst one magazine had the actor not as his character to interest the girls in the target market (Robert Paterson - Twilight) another one would have just an image on the female character that would interest boys more (Megan Fox - Jennifers body) The colours we choose have to be professional and relatable to our genre. For Example; the colour red often refers too thriller and horror, if we were to use this in an animated disney story it would not look right due to the steretypical conventions often used in magazines.