Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

In this question we will be using evidence from our trailer to answer how we have used the conventions of our trailer and have used, developed or challenged it in our media product. We have decided to do this by print screening different scenes from our trailer that represented whether our media product had showed  the conventions of our genre. Below we have analysed 7 scenes that we believe shows the answer to question 1.

This is a shot from the beginning of our trailer which clearly  shows our target audience the location of our trailer and the characters. From this long shot we can see how our characters are portrayed as vulnerable by the use of the trees towering over them, making them look insignificant. It is clear from the backdrop and the ambient lighting we can tell that our characters are on a hill, symbolising the idea that they are on a journey and their journey is going to go downhill the deeper into the forest they go. In films such as Paranormal Activity and Blair Witch Project it is a typical convention for the characters to look into the camera and break down the 'fourth wall', this scene conforms to this convention as we have made our characters imitate the way that other actors directly address the audience.

The reason why we have chosen 'The Sun' as a review in this trailer is because their primary audience is working class men. Stereotypically thrillers often attract men more than women therefore we have successfully targeted men. The use of the word 'riveting' creates an impression of a compelling trailer and one filled with excitement and suspense. This therefore builds up the idea that this movie is everything that our target market would expect and want from a thriller, enough to intrigue and persuade them to watch this movie. During our research, we had looked into the different reviews of each genre allowing us to understand the vocabulary for it. For example; a romantic comedy trailer will have vocabulary such as 'love' 'romance' fun' whilst horror movie trailers have vocabulary such as 'frightening' 'scary' and 'unexpected' which fits into both conventions. When deciding what to put in the review we have decided to go with 'riveting' as our target market will understand it and it will bring the suspense that we want it too.

In this part of the trailer, we had we had wanted our Protagonist who’s character turns evil to have a direct gaze into the camera. We have broken away from the convention of the Protagonist being filmed by someone else into filming herself. The angle we have chosen to do so allow the target audience to have a close up view of the characters angst expression, in this case our character has adopted the feeling of fear and curiosity when going into the woods. This follows the conventions of most typical thrillers as the main character that is ‘chosen’ .

This is a middle shot of both our characters, in this case the Protagonist and the Antagonist. In this case we have challenged the conventions of most trailers where often the antagonist is often hidden to give the feeling of suspense and suspicion for our target market. The angle of this shot allow us to the both characters and the location they are in, the reason why we have decided to opt for a middle shot instead of the other various shot, was to get both characters and location in this scene. The background allows the audience to understand that in this location and in this scene the only people there are the characters giving a signifier that an 'accident' or a crucial scene is about to occur. Often in most trailers, the director would not like to give scenes like this away however we had decided as a group it would be best to do so for our target audience to be engaged.

This scene shows the title of the film 'Shady Woods', we had placed this scene write at the end developing the conventions of our media products, often the title of the during a thriller trailer comes before a crucial scene and then the billing block for example the 'blair witch project' has the title come up then the woman speaking into the camera 'I'm sorry to Jacks mum and dad, and everybody else, it's my fault that this has happened.' and then the billing block however for our trailer we have developed on this by having the trailer right at the end along with the audio of both our Protagonist and Antagonist screaming to create the mystery as to why and who is screaming. The text we chose for our title challenges the convention of the real media product, often the colour of real media product texts are often red but we have chosen to go with the white as it stands out from the black background. The title we had created 'shady woods' had been chosen from our target market after we gave them different possible options of what our title could be, after much consideration Shady Woods had been chosen as it does not give too much information away about the narrative for our trailer and movie.

Often along with the reviews, real media products have an award stamped onto the trailer representing how their movie have succeeded, we have used this convention as we believed it had been powerful when researching other trailers when it came up. We have applied this for our genre to persuade and bring in our target audience to watch this. This is the highest recognition a movie can get which is why we had wanted to put this in our trailer. Often known as the sun dance award but we had decided to go with the Audience Choice Award as it shows our target market that other people their age believe that this trailer is worth watching.

Promotional Package

A promotional package essentially allows an industry to promote their movie in different ways, often a movie poster and a film magazine is used to promote the movie. When marketing a product it is important to reach the target market that we have created it for, the advertisements and marketing should be located where my potential target markets are. Marketing is a way for an industry to promote their product and create an awareness towards their target market, if an industry decided not to do this then their film would not be successful because people would not be aware of it, marketing of a movie can be done by:

Bill boards 

Cinema

Buses and Coaches

Posters

Magazines

Facebook

YouTube

Our Promotional package for our media product consisted of a film poster, a magazine cover and a trailer in order to ensure that our target market were fully aware of our film trailer. Both our trailer and ancillary text showed the consistent message that 'if one goes, everyone goes.' This could be interpreted in different ways in which we wanted out target market to thing of. Could it mean that if one goes missing, everyone goes missing or if one friend goes to the woods everyone else will go to the woods too. However due to our genre for the trailer our target audience will think of the darkest possible meaning for it. Throughout our promotional packaging we have shown the unity of the characters in different ways however we had kept the movie poster different so it did not give a lot of our narrative away. Our Promotional packages were these:

Shady Woods - Film magazine

Shady Woods - Movie Poster

Character Profile

Lauren Butler- We have challenged the conventions of the trailer and have developed the genre by making the main character female. Often most thriller genres have the main character as the man for example; the butterfly effect, paranormal activity etc. We have kept with the conventions of having a brunette pale girls, especially in thrillers when the characters are often ghost like. Lauren Butler fit straight into the convention and has had previous experience acting in her previous media product. For her costume we kept Lauren in generic costume however we had supplied her with boots in order to create the camping gear that we wanted to create. Lauren was also confident and understood the narrative which is why she was perfect for the part too. Overall Lauren had been the best person to be the protagonist and antagonist. We had also used Lauren's face for both film magazine and movie poster as she was the main character for both trailer and ancillary text.

Ayyaz Mehmood- We needed a male character for our trailer as it fit into a narrative. As a group we decided that our trailer would not be as interesting or successful if there were no male figures within the trailer. Ayyaz dialect and accent has the stereotypical London Kent accent which our trailer had been sent in. The clothing we had decided for Ayyaz had been the same colours as Lauren, Ashleigh and I. A male character is essential for any movie and trailers, there are portrayed as the saviour or the hero when the plan becomes a problem. Unlike Ashleigh who is an introvert during the trailer, Ayyaz is an extrovert and is very outspoken who will fill in any silence during the movie. In every movie there is a mix of character personality and in this case Ayyaz will be the person who decides to go to the camping trip which would begin during the beginning of the movie but also mysterious as his personality is very different.

Ashleigh Fearne- Having another female had fit into the narrative of the group. We were going to have another male within the group but we did not want our target audience to presume there would be romance within the trailer which is why we decided to have Ashleigh within the group, also she is a group member and would understand the narrative than a person from the outside. Ashleigh is an introvert within the trailer which gives the trailer a further mystery as the target audience cannot read her thoughts or expressions. Ashleigh costume consisted of dark clothing but also generic clothing that a teenager would wear if they had gone our for a walk when they are camping. Ashleigh's height also represents the vulnerability of the group and allows the target audience aware that we are teenagers and not adults from her footwear choices, converses.

Rebecca Rahman- To fit into the conventions of thriller genre we had added another female character, often a friend of the main character as the camping trip had been strictly for friends showed in the narrative of the trailer. We also wanted to expand the ethnicity within the group so we can reach a bigger target market. This is what we had learnt during our research, the bigger the ethnic group the larger the target base. For the costume we decided as a group to wear darker clothes so we could fit into the conventions of our documentary thriller genre. Each character had to wear something unique for example; Lauren had her scarfs and I had my blue jacket this allow this to become a symbolic representation as the person who has the camera can notice the other character while they have the hand held camera for them. Overall each group member had been involved during the process of the construction of the trailer.

Timeline Task Sheet

Creating a timeline task sheet allowed us to see which tasks have been completed and which tasks had to be completed before going onto another task. For example; the tasks that we had not completed had been colour coded Red, allowing us to focus on those tasks instead of the ones in black. By creating a to do sheet it allowed us to create time efficiency between us which was crucial at this stage as we needed to balance out filming the footage we needed and editing the footage we already had. Each individual member of the group had different tasks to complete as some had more than other. We had formatted it into a table as it showed us clearly which tasks had to be completed. We used this sheet regularly to colour code the ones we had completed and read the ones that we have not.

Product Plan Task Sheet Schedule

Costumes

The costumes in our trailer should fit conventions of our genre. When researching different trailers we had decided to just research on the costumes. For example; often Disney trailers would have their princess dressed in a fanatical way. Often dresses is associated with disney pixar films. Our costume for our genre and theme will stay casual due to the target market we have. 
Actors
The actors that we have will consist of 3 girls and 1 boy, originally we had wanted a a big group bet kept it small.
For the costumes that we have decide for our actors are just casul, everday clothes the reason for this is we want it to look like a group of teenagers out of the blue have all come together to all talk about  what they want to do now that the exams are over. For the girls we have thought about them maybe just wearning jeans and a jumper seeing as it is still winter and it is cold and for the boys we thought they could wear the same bottoms and maybe just a hoddie.

When it comes to the scenes when they are filming themseleves in the woods we talked about how they are going to need to look like they have prepared themseleves for the time away and they are wearing warm clothes. So in the end we said that they should wear the same as before but just a maybe a hat and a coat and because its going to be muddy they should wear something like boots.
Some other things that they could have as part of there costume is thing like a camping bag or a backpack, as this would make it look more real that they are going on a trip away.